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About Us

We support parents and teens to build confidence and grow toward better, happier relationships. Our coaching equips teens with the keys to living relationally healthy, successful lives.

Our Mission is This...

We stand for the next generation. We believe in young people and we know what they’re capable of. In a world of chaos, comparison, distraction, injustice, and distance, we are here to equip young people with the skills that will serve as a foundation for a lifetime of purpose, meaningful relationships, confidence, success, and joy.


We are here to destroy the perception that young people are lazy, fragile, and distracted. We’re over it. We know the next generation to be extraordinarily capable, creative, and full of potential – we exist to unlock that potential and empower young people to live boldly!

Co-founder & Student Coach

Hey y'all! I'm Will, a licensed life coach for kids! I work with tweens and teens helping them live more confident, purpose-driven lives. I’ve helped hundreds of families navigate through the challenging teen years and I love supporting them to build stronger, healthier bonds.


I've had a lifelong passion for connecting with kids on a deep level and ensuring they feel seen, heard, and unconditionally loved at all times! I'm extremely motivated by the phrase "become the mentor you wish you once had", which has been my guiding compass for the past 4 years of working with students.


I've been a passionate and enthusiastic leader my whole life. Whether in the classroom, playing sports or leading college organizations, I find incredible joy and fulfillment in seeing others break belief barriers day after day! I'm so grateful you're here and can't wait to meet you in our community!

Will Elliott


Co-founder & Managing Partner

I’m so glad you’re here! I’m Amanda, Will's business partner. I have 15+ years of experience working alongside creators, influencers, and executives to help them connect deeply with, and provide a great deal of value to their audiences and communities.


My mission at The Action Effect is to ensure that our community and customers are treated like humans, have a tremendous experience with all of our products and services, and receive the most value we can offer.\

You can learn more about my professional background as a leader, consultant, and executive on Linkedin if you’re interested.

On a personal note, I live at the foothills of the Rocky Mountains in Fort Collins, CO with my husband, Travis, and son, Kyle. I’m an avid cyclist, bookworm, yogi, dog-lover, mountain biker, hiker, and skier!

Amanda Northcutt


Our Core Values


We believe that every human, regardless of race, gender, ethnicity, sexual orientation, religion, or creed has a unique and meaningful contribution to make in the world. Everyone deserves a seat at the table and we’re pulling up chairs!


Our job is not to remove obstacles, but to empower young people to develop grit and perseverance for life’s inevitable challenges. We provide young people with the tools, perspective, and mental models to thrive in life and live into their purpose!

Progress Over Perfection

By helping young people make incremental positive changes in every area of life, we are preparing the next generation to approach life’s biggest milestones and challenges with confidence, courage, clarity, character, and curiosity, and ultimately achieve their highest goals.

We believe that it's easier to act your way into successful thinking than think your way into successful acting. That’s The Action Effect.

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